Hells Pizza New Zealand
Hell Pizza was founded by Warren Powell, Callum Davies and Stuart McMullin in 1995, as a pizza shop in Kelburn, Wellington next to Victoria University of Wellington.
The founders sold the New Zealand Master Franchise rights to Tasman Pacific Foods (the New Zealand master franchisee for Burger King) for $15 million in 2006. They purchased the rights back in 2009.
In 2009, Hell had 61 stores in New Zealand It had 6 stores in Brisbane and was planning nine more around South East Queensland. It was also trialing stores in Fulham, London and Dublin, Ireland
In 2012, Hell had 65 stores in New Zealand. It had three stores in South Korea and was planning seven more. It had two stores in Queensland, but eight others had closed. A pizza bar in New Delhi and its stores in London, Dublin and Vancouver were still operating.